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This site collisionfranchise.com had the following in the web page, "Welcome to The Collision Shop." We observed that the website stated " The Collision Shop has been in business for over twenty five years." It also stated " We have grown to the largest Auto Body and Paint repair facility in Michigan. With sixteen locations conveniently located throughout the metro Detroit area, any where that you work or live you are less than twenty minutes away from any one of our locations. Each of our locations is equipped with state of the art equipment necessary to repair the new complex vehicles of today." The header had auto theft recovery as the highest ranking keyword. It was followed by largest auto body repair franchise, Auto Frame Repair, and Automotive Car Paint which isn't as ranked as highly as auto theft recovery. The next words the site used was free body shop estimates. car restoration experts was also included but could not be understood by search engines.